Top 10 Criminals of India – A search in Google Top 10 criminals of India displays a Search Engine Results Page, the contents of which included a reference to Hon’ble Prime Minister of India Mr. Narendra Modi.
I have been silently following this up and wondering as to what would be the outcome. It was surprising to how it was being projected(with add on spices) and the kind of conclusions drawn. As it turned out, Google apologised( see below).
Here are some personal thoughts in and around this incident –
Media Classification on Top 10 Criminals of India
1 Geeks and Technical Analysts –
There were distorted analysis by geeks all around the globe. It was funny to see the way bloggers were explaining it, especially the one which claimed about the Google’s need to re-write its algorithm. Some even offered their suggestions to Hon’ble Prime Minister as well as Google (check out the references below).
2 Media Reporters and Other Media –
Google has been heavily criticised by Media, and one of the statement quoted Google keeps governments in its pockets. Yes, there was a Social Media outrage specially on Twitter, which spoke volumes of how the masses took it. Personally, the later part was encouraging to me, which demonstrated the power of Social Media.
Conclusion (my personal opinion) –
- Hon’ble Prime Minister Narendra Modi made no noise about it. It was the media, that publicized it.
- Google came forward and apologised for a mistake that it did not consciously make.
A few Facts –
The web consists of over 60 Trillion Individual Pages that continues to grow. Google has always preferred using intelligent scripts than human evaluators. But Why?
It would defeat the whole essence of what sets Google apart from others. Google delivers results in 1/10th of a second. Here is a block diagram of behind the browser process, which every query has to pass through, before delivering results to the end user.
Google is dynamic and wants to deliver results closest to realtime(see the screen capture below). Access to Information always comes first, when it comes to information flow.Access to information always comes first
The spiders work pretty much around the clock and Google algorithms continue to improve and mature with time. Google also has well defined processes and procedures, which have a fair level of clarity. Google Policies(see below) clearly mention of preference of Algorithms over Manual Action.Google Policies
A spider is a computer program that crawls the web in a weaving like a pattern. Its job is to keep moving from page to page followed by link by link. The specific keywords are taken from various places that include the metadata that is associated with the image.
The end result of crawling is the set of keywords, which at a later point serve as inputs to Index.
⇒ Google does have teams of human evaluators or testers that do the job of rating the content. It is a huge financial investment that Google has done to keep the user experience a topmost priority along with cutting down on spam.Manual Spam Detection
As it turns out, there was some gap somewhere, which led to the fall-through. Google does not reveal algorithmic and some internal processes due to a variety of reasons. Sure, there are business reasons, but there are other reasons as well including, historically this information has been abused.
Everything said, the road is long and Search continues to mature, it might take some time, but we will get there for sure.
Although Google has apologised, and now the links have started pushing back(which earlier used to show up on the first page of SERP).
Last, anything that goes into the web is very difficult to be removed permanently. Even if the pages and content get removed from Google’s first page, what about the pages that are stored in the way back machines. Even if Google does that part, there is no way one could chase every search engine to figure out the data that’s stored in each one of them. Not impossible, but the efforts might not justify the returns.